Fundraising & Communication - UNFPA

A self-set project I used to practice aspects of design I don't normally get much opportunity to get into on paid gigs. I don’t have any connection with UNFPA.

Tenant Proposition - Spotahome

As UX Lead for Spotahome’s tenant facing site, I was tasked with designing AB tests with the aim of increasing the booking request conversion rate.

CX Workshops and Journey Mapping

Working within a boutique agency, I led three days of workshops with the aim of agreeing representative customer personas, documenting their customer journey, and defining tailored product propositions for a b2b client.

Conversion Rate Optimization - Flybe

As Lead UX I was asked to redesign this critically important page template, optimizing the design to attract and convert organic search traffic.

Booking flow - Thomas Cook Group Airlines

Mobile-first site redesign covering competitor analysis, journey mapping, requirements gathering, design prototyping and testing.

IA Research and Design - Vodafone

Managed UX research projects including card-sorting and tree testing, guerrilla testing and lab testing to inform website information architecture.

UX & Digital Strategy Consultant - Pharmiweb Solutions

Projects included responsive site designs for several major pharmaceutical brands including BMS and GSK, and a major strategic audit of ViiV Healthcare’s entire digital portfolio.

New Site and Product Proposition - Waitrose Cellar

Managed the UX and UI design for Waitrose Cellar, a new site and product proposition, from requirements gathering to BAT.